1. Who is responsible for your data
The Service is provided by 2-Minute Apps, a sole proprietorship
located at 22 Bagmati Road, Northern Town, Jamshedpur – 831001,
Jharkhand, India. We act as the data controller for the personal
data we process. Reach us any time at
hello@2minuteapps.co.
2. The information we collect
We collect information that helps Mira understand your style,
personalize recommendations, and operate the Service:
- Account and contact details: your email, name, and onboarding profile so we can identify
you.
- Style inputs and photos:
wardrobe photos, outfit photos, and fit checks you choose to
upload so Mira can analyze silhouettes, colors, and context.
These images may include your face and body. We use them only to
provide styling advice. We do not use facial recognition, create
biometric identifiers, or try to identify you from your face.
- Subscription and billing data: subscription status, plan selection, and transaction
identifiers processed via Apple and RevenueCat (we never receive
your full payment card details).
- Usage and analytics data:
interactions, device signals, rough location, and feature
performance captured through PostHog so we know what delights
you and what needs polish.
- Support conversations:
messages or requests you send to our team, including data
deletion requests.
3. How we use your information
We use your data to deliver and grow Mira:
-
Personalize styling advice, outfits, and wardrobe insights.
-
When you share photos or videos, we use them only to comment on
outfits, colors, and overall styling. We do not use your images
for facial recognition, identity verification, or any kind of
biometric profiling.
-
Operate core app features, authentication, and onboarding.
-
Process subscriptions, manage access, and confirm eligibility.
- Communicate updates, styling tips, and support messages.
- Monitor usage, run experiments, and improve the Service.
- Protect against fraud, misuse, or security incidents.
- Comply with legal obligations and platform policies.
When EU/UK privacy laws apply, our legal bases include performing
our contract with you, legitimate interests (such as improving the
product), consent where required, and compliance with legal
obligations.
4. How long we keep your information
We keep your personal data only as long as needed for the purposes
described above. Most styling data stays active while you maintain
an account. When you request deletion from within the app or via
email, we remove or anonymize your personal data within 30 days,
unless we must retain certain records to meet legal, tax, or
security requirements.
5. How you can control your data
You have choices about how we use your information:
- Access, correct, or update your profile inside the app.
-
Manage marketing emails by using unsubscribe links or contacting
us.
-
Request data deletion directly from the app or by emailing
hello@2minuteapps.co. We will verify your identity before fulfilling requests.
If you are in the European Union, United Kingdom, or other regions
with data rights, you may also request a copy of your data,
restrict or object to processing, or ask us to port your data to
another service. California residents can request disclosure of
categories of personal information we collect, and we confirm that
we do not sell your personal information as defined by the CCPA.
6. Sharing your information
We share information only with partners who help Mira work:
- OpenAI (our AI provider) receives
your voice, photos, and conversation messages during styling consultations
to power real-time AI responses and visual analysis. We do not store
your voice recordings or video—they are processed in real-time and
discarded. Chat messages and photos you share are stored in our database
to provide context for future conversations. They act only as processors
on our behalf and are not allowed to use your content for their own
advertising or independent training purposes. OpenAI's data usage
is governed by their Privacy Policy and Business Terms.
- RevenueCat to manage subscriptions
and verify App Store purchases.
- PostHog to understand product
usage and improve your experience.
- Render.com and infrastructure providers
to host our API and securely store data.
-
Professional advisers or authorities if required by law, to
protect our rights, or to respond to legal requests.
Each partner is bound by confidentiality and data security
obligations. If we are involved in a merger, acquisition, or sale
of assets, we will notify you before your personal data is
transferred.
7. International data transfers
We serve stylists-in-the-making wherever Apple allows us to
distribute the app. Your data may be processed in India, the
United States, or other countries where our partners operate. When
we transfer data internationally, we rely on appropriate
safeguards such as Standard Contractual Clauses or other lawful
mechanisms to protect your rights.
8. Protecting your information
Security is foundational to the trust you place in Mira. We employ
access controls, encryption in transit, secure hosting practices,
and regular monitoring to guard your data. No system is perfectly
secure, so we encourage you to use strong passwords, keep your
device updated, and contact us immediately if you suspect
unauthorized access.
9. Children’s privacy
Mira is designed for people 13 and older. We do not knowingly
collect personal information from children under 13 or the minimum
age required in your jurisdiction. If we learn that a child has
provided personal data, we will delete it promptly. Parents or
guardians who believe their child’s data was collected should
contact us immediately.
10. Regulatory disclosures
We design Mira to align with global privacy requirements,
including the GDPR, UK GDPR, CCPA/CPRA, COPPA, and other
applicable laws governing the regions where Apple distributes our
app. When a region grants you additional rights or places extra
duties on us, we honor those obligations.
11. Changes to this policy
We may update this Privacy Policy to reflect product evolution,
new regulations, or operational changes. When we make significant
updates, we will notify you via the app, email, or a prominent
notice on this page. The “Effective Date” above tells you when the
latest version took effect.
12. Contact us
If you have questions, want to exercise your privacy rights, or
just need to chat about how we protect your data, reach out at
hello@2minuteapps.co
or mail us at 2-Minute Apps, 22 Bagmati Road, Northern Town, Jamshedpur
– 831001, Jharkhand, India.